Import shooting cards

Hook and Payoff can be near-verbatim. Keep the middle as concise speaking cues.

Hooks
Stop the scroll with tension, surprise, recognition, or a strong formulation.
Promises
Make clear why the viewer should keep watching and what they will get.
Contexts
Give only the minimum setup required to understand the point.
Core Ideas
Deliver one main idea, mechanism, argument, or shift in perspective.
Examples
Make the idea concrete through one scene, case, phrase, or recognizable detail.
Payoffs
Return the debt created by the Hook and leave a satisfying answer or final formulation.